At Aditya Birla Group Integrity is defined as :
Acting and taking decisions in a manner that these are fair, honest, following the highest standards of professionalism and are also perceived to be so. Integrity for us means not only financial and intellectual integrity, but in all other forms as are commonly understood.
At Aditya Birla Group Commitment is defined as:
Doing whatever it takes to deliver value to all stakeholders, on the foundation of Integrity. In the process, taking ownership for our own actions and decisions, those of our team and that part of the organization that we are responsible for.
At Aditya Birla Group Passion is defined as:
A missionary zeal arising out of emotional engagement with the organization that makes work joyful and inspires each one to give his or her best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous.
At Aditya Birla Group Seamlessness is defined as:
Thinking and working together across functional silos, hierarchies, businesses and geographies. Leveraging the available diversity to garner synergy benefits and promote oneness through sharing and collaborative efforts.
At Aditya Birla Group Speed is defined as:
Responding to internal and external customers with a sense of urgency. Continuously seeking to crash timelines and choosing the right rhythm to optimize organization efficiencies.